Creed launches Carmina fragrance at immersive art gallery exhibition

Last night, Creed held the London launch for their latest feminine fragrance, Carmina, at the immersive art gallery, Frameless. Carmina is described as “a bold yet sultry scent that will transport you on a fragrant journey to sensuous locations.” To celebrate the launch, Creed collaborated with Frameless to create an exhibition that showcases immersive art inspired by the top, middle, and heart notes of the fragrance. The launch party featured singer Grace Carter and guests were treated to Carmina cocktails inspired by the scent. The exhibition is now open to the public, offering a unique opportunity to experience the intersection of art and fragrance. Carmina is available for purchase at Creed and Flannels boutiques in the UK.

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Title: Creed launches Carmina fragrance at immersive art gallery exhibition

Overview

Creed, the renowned luxury fragrance brand, recently held the highly anticipated London launch event for their latest feminine fragrance, Carmina. The fragrance promises to transport wearers on a fragrant journey to sensuous locations, with its bold yet sultry scent. Inspired by the fashion sketchbooks of Henry Creed, Carmina pays homage to the brand’s origins in fashion, evoking a sense of grandeur and excellence. The fragrance boasts a captivating blend of notes, including Pink Pepper, Black Cherry, Saffron, May Rose, Peony, Cashmere Wood, Frankincense, Myrrh, Amber, and Musk.

The launch event took place at Frameless, an immersive art gallery that showcases multi-sensory art. Each gallery within the venue featured immersive art installations inspired by the top, middle, and heart notes of the Carmina fragrance. This unique exhibition experience allows visitors to step into the world of Carmina and explore the sensory journey that inspired its creation.

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Event: London launch of Carmina fragrance

The London launch event for Carmina was a celebration of the fragrance’s release in the UK market. As guests entered the event, they were greeted with a captivating display of luxury and creativity. The venue, Frameless, provided the perfect backdrop for the immersive art experience that awaited them.

Description of Carmina fragrance

Carmina, the latest addition to Creed’s fragrance portfolio, is a captivating scent that combines boldness and sensuality. The fragrance draws inspiration from Henry Creed’s fashion sketchbooks, which featured vibrant and voluminous dresses crafted from luxurious fabrics. The essence of grandeur and excellence that emanated from these sketches is mirrored in the rich and enticing notes of Carmina.

Inspiration from Henry Creed’s fashion sketchbooks

Henry Creed, the founder of Creed, was not only a master perfumer but also a talented fashion designer. His fashion sketchbooks were filled with imaginative and colorful designs, showcasing his passion for beauty and elegance. Carmina pays homage to these sketchbooks, capturing the spirit of creativity and artistry that defined Henry Creed’s work.

Notes of the fragrance

Carmina encompasses a carefully curated blend of notes that create a captivating olfactory experience. In the top notes, Pink Pepper, Black Cherry, and Saffron intertwine to provide a burst of bold and alluring scents. The heart notes of May Rose, Peony, and Cashmere Wood add depth and sophistication to the fragrance. Finally, the dry down reveals a sensual combination of Frankincense, Myrrh, Amber, and Musk. Together, these notes come together to create a fragrance that is both enchanting and unforgettable.

Exhibition: Held at Frameless art gallery

The launch event for Carmina took place at Frameless, a renowned art gallery known for its immersive and multi-sensory exhibitions. The venue provided the perfect setting to showcase the unique art installations inspired by Carmina’s fragrance notes.

Description of Frameless art gallery

Frameless is a cutting-edge art gallery that aims to challenge traditional notions of art and engage visitors on a multi-sensory level. The gallery showcases contemporary works from a wide range of artists, offering an immersive experience that goes beyond traditional visual art forms. With its sleek and modern design, Frameless is the ideal space to host an event that merges art with fragrance.

Immersive art inspired by fragrance notes

In collaboration with Creed, Frameless curated a series of immersive art installations inspired by the key fragrance notes of Carmina. Each gallery within the venue was transformed into a sensory experience, allowing visitors to explore the scents and emotions that Carmina evokes.

Interactive digital displays of sand dunes

One of the immersive installations at the exhibition featured interactive digital displays of sweeping sand dunes. Visitors could lose themselves in the beauty of these virtual landscapes, immersing themselves in the sensory journey that Carmina encapsulates.

Grandiose suspended rings in vibrant magenta

Another captivating installation at the exhibition showcased grandiose suspended rings in vibrant magenta. This visually striking display added a touch of opulence and drama to the event, echoing the luxurious and exquisite nature of Carmina.

Rotating sculptural window

A rotating sculptural window was yet another highlight of the immersive exhibition. This installation allowed visitors to step into a different world and imagine a different time, immersing themselves in the sensory experience that Carmina offers.

Performance: Grace Carter

Adding to the allure of the Carmina launch event was a mesmerizing performance by Grace Carter, a talented singer. Carter’s soulful and captivating voice filled the venue, creating an ambiance that further enhanced the sensory journey of Carmina. Her performance added an additional layer of elegance and enchantment to the already immersive event.

Cocktails: Carmina-inspired drinks

To provide guests with a truly immersive experience, Carmina-inspired cocktails were created for the launch event. These drinks, carefully crafted by mixologist Giorgio Tosato, aka The Notorious Cocktail, perfectly captured the essence of the fragrance.

Description of Carmina cocktails

The Carmina cocktails were a seamless blend of flavors and aromas, echoing the notes found in the fragrance itself. Each cocktail was a testament to the creativity and craftsmanship that went into developing Carmina.

Ingredients and preparation

The Carmina cocktail featured a tantalizing combination of Cotswolds Dry Gin, Black Cherry Wine, Rose & Violet Cordial, Pink Pepper, Lime, Rose, and Woody Essence. These ingredients were carefully mixed and garnished to create a drink that mirrored the intoxicating and alluring qualities of Carmina.

Public access: Exhibition open to the public

One of the notable aspects of the Carmina launch event was the exhibition’s accessibility to the public. Frameless, known for its exclusive showcases, opened its doors to the public free of charge, allowing visitors to experience the art and fragrance collaboration firsthand.

Free admission for visitors

For a limited time, visitors could explore the immersive art installations at Frameless without any admission fee. This gesture by Frameless and Creed allowed a wider audience to engage with the art and fragrance, fostering a deeper appreciation for both.

First brand partnership for Frameless

The collaboration between Frameless and Creed marked the first brand partnership for the art gallery. This unique collaboration showcased the gallery’s commitment to pushing boundaries and creating innovative experiences in the world of art and fragrance.

Availability: Carmina fragrance

Carmina, the highly anticipated fragrance from Creed, is now available for purchase at select Creed and Flannels boutiques in the UK. However, for fragrance enthusiasts nationwide, the fragrance will be launched on September 20th, making it accessible to a wider audience.

Available at Creed and Flannels boutiques

Those eager to experience the allure of Carmina can visit Creed and Flannels boutiques to purchase this captivating fragrance. These boutiques, known for their commitment to luxury and excellence, provide the perfect setting for customers to discover and indulge in the world of Carmina.

Nationwide launch on September 20th

To meet the growing demand for Carmina, Creed has announced a nationwide launch date of September 20th, when the fragrance will be available at select retailers across the UK. This eagerly anticipated launch ensures that fragrance enthusiasts from all corners of the country can experience the captivating scent of Carmina.

Author: Introduction to Grant Osborne

Grant Osborne, the acclaimed founder and editor of Basenotes, lends his expertise and passion for fragrance to this comprehensive article. With a deep understanding of the fragrance industry and a keen eye for detail, Osborne brings an authoritative voice to the discussion of Creed’s Carmina fragrance and its immersive art gallery exhibition.

Conclusion

Creed’s London launch event for Carmina was a showcase of luxury, artistry, and innovation. The immersive art gallery exhibition at Frameless created a sensory experience that perfectly captured the essence of the fragrance. From interactive displays of sand dunes to captivating rotating sculptural windows, guests were transported into the world of Carmina. With the mesmerizing performance by Grace Carter and the creation of Carmina-inspired cocktails, the event was a true celebration of the senses. As Carmina becomes available nationwide, fragrance enthusiasts can indulge in the captivating blend of notes that make this fragrance a true masterpiece.

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