Aerin Lauder: Founder of Lifestyle Luxury Brand Aerin

Aerin Lauder, the founder of the lifestyle luxury brand Aerin, has made a name for herself in the beauty industry, following in the footsteps of her iconic grandmother, Estée Lauder. With a decade of experience in the field, Aerin has successfully launched her own brand, believing in the power of fragrance and the ability to curate unique scents for different occasions. She attributes her success to the wisdom passed down from her grandmother, who she considers to be a trailblazer in the beauty industry. Aerin values honesty and respect in a boss, and fosters a culture of open communication and dialogue in her company. Drawing inspiration from Italy, she finds joy in the art of merchandising in her stores. Despite her accomplishments, Aerin wishes she could have shown her brand to her grandmother, receiving her valuable feedback. Through her dedication and passion, Aerin Lauder continues to leave her mark on the world of luxury lifestyle brands.

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Background

Aerin Lauder’s Introduction

Aerin Lauder, the founder of lifestyle luxury brand Aerin, has been making waves in the beauty industry for the past 10 years. With a rich family legacy in the cosmetics business, Aerin brings a unique perspective and a deep understanding of the industry to her work. She is the granddaughter of Estée Lauder, the iconic founder of the Estée Lauder cosmetics company. This family connection has undoubtedly influenced Aerin’s passion for beauty and her drive to make a name for herself in the industry.

Her Work in the Beauty Industry

Aerin Lauder’s journey in the beauty industry began at Estée Lauder, where she spent an impressive 25 years honing her skills and gaining valuable experience. During her time at the company, she worked in various roles, gaining a comprehensive understanding of the beauty business from all angles.

Family Legacy

As the granddaughter of Estée Lauder, Aerin Lauder is proud to carry on her family’s legacy in the beauty industry. Estée Lauder was a true trailblazer, revolutionizing the way women approached skincare and cosmetics. Her dedication to quality and innovation has shaped the entire industry. Aerin draws inspiration from her grandmother’s entrepreneurial spirit and strives to continue pushing boundaries and creating new standards in the ever-evolving world of beauty.

Founding of Aerin

Leaving Estée Lauder

After dedicating 25 years to Estée Lauder, Aerin Lauder made the bold decision to leave the company and embark on her own journey. While her departure from Estée Lauder was undoubtedly bittersweet, it allowed Aerin to explore her own creative vision and establish her unique brand.

Launching Her Own Brand

With a deep-rooted passion for beauty and a desire to create products that celebrate the modern woman, Aerin Lauder founded her eponymous brand, Aerin. The brand offers a range of luxurious lifestyle products, including fragrances, skincare, and home accessories. With a focus on quality and elegance, Aerin carefully curates each product to ensure it embodies her vision of timeless beauty.

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Beliefs and Values

The Power of Fragrance

Aerin Lauder firmly believes in the power of fragrance to transport and uplift the senses. She understands the emotional connection that scent creates and the impact it can have on a person’s mood and wellbeing. This belief is evident in the carefully crafted fragrances offered by Aerin, each designed to evoke a unique sensory experience.

Wearing Different Fragrances for Different Occasions

Aerin Lauder encourages the idea of wearing different fragrances for different occasions. Just as one might choose a specific outfit or accessories to match the mood or event, Aerin believes that fragrances should be selected with intention. Whether it’s a light and refreshing scent for a daytime outing or a sensual and alluring fragrance for a special evening, each occasion calls for its own olfactory experience.

Importance of Honesty and Respect

In the creation of her brand, Aerin Lauder emphasizes the importance of honesty and respect. She values open communication and dialogue within her company and believes in fostering a culture of trust and transparency. This commitment to integrity extends beyond her brand and into her interactions with customers and partners, as she strives to provide an authentic and respectful experience for all.

Inspiration and Love for Italy

Finding Inspiration in Italy

Italy holds a special place in Aerin Lauder’s heart, serving as a constant source of inspiration for her brand. The country’s rich history, art, and timeless elegance fuel her creative process. From the vibrant colors of the Mediterranean to the intricate architecture of the historic cities, Italy’s beauty continues to influence the aesthetic of Aerin products.

Experience of Merchandising in Stores

One of the aspects of her work that Aerin Lauder particularly enjoys is the experience of merchandising in stores. She appreciates the opportunity to curate a visual and sensory experience for customers, carefully selecting the placement and presentation of her products. This hands-on approach allows her to immerse herself in the brand and ensure that every detail aligns with her vision.

Advice From Estée Lauder

Doing Everything with Passion and Excellence

Throughout her career, Aerin Lauder has cherished the advice her grandmother, Estée Lauder, imparted to her. Estée encouraged Aerin to approach every aspect of her work with passion and to strive for excellence in all endeavors. This philosophy guides Aerin as she creates and develops her brand, reminding her to always put her best foot forward and pursue her dreams with unwavering dedication.

Showing Brand to Her Grandmother

Aerin Lauder has often expressed her wish to have shown her brand to her late grandmother, Estée Lauder. She values her grandmother’s opinion and guidance, and believes that receiving feedback from someone as influential and experienced as Estée would have been invaluable. Although Estée cannot physically be present to witness Aerin’s success, her trailblazing spirit lives on and continues to inspire her granddaughter’s journey in the beauty industry.

Estée Lauder’s Trailblazing Legacy

Considerations on Estée Lauder

Estée Lauder’s impact on the beauty industry cannot be overstated. She was a true visionary who recognized the importance of skincare and cosmetics in a woman’s life. Her commitment to quality, innovation, and elegance set her apart and laid the foundation for the Estée Lauder cosmetics empire. Today, Estée Lauder is synonymous with timeless beauty and remains a household name in the industry.

Her Impact on the Beauty Industry

Estée Lauder’s trailblazing legacy continues to shape the beauty industry. Her dedication to skincare science and her ability to connect with women on a personal level revolutionized the way the world approached beauty. She paved the way for future entrepreneurs like Aerin Lauder, inspiring them to challenge conventions, push boundaries, and create their own unique brands. Estée’s visionary spirit lives on, and her influence can be felt in every aspect of the beauty industry today.

In summary, Aerin Lauder’s background in the beauty industry, coupled with her family legacy, has shaped her into a pioneering force. With her brand, Aerin, she emphasizes the power of fragrance, encourages intentionality in scent selection, and promotes a culture of honesty and respect. Inspired by Italy and driven by her grandmother’s wisdom, Aerin strives for excellence in all aspects of her work. Her grandmother, Estée Lauder, remains a trailblazer in the beauty industry, leaving a lasting impact that continues to drive innovation and set new standards. With each product and endeavor, Aerin Lauder aims to honor her family’s legacy while creating her own unique mark in the world of luxury beauty.

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